Proven results:

CLEAN, LUXURY HAIR CARE

Because You Deserve Both



SHOP now

CLEAN HAIR CARE = HEALTHY, STRONG AND SHINY HAIR.

Discover the transformative power of clean, luxury, plant-based hair care - and get an instant shine upgrade.

* * Click here to TRY our 3.4 oz. shampoos & conditioners for only $5 w/code TRYME **
3 REASONS TO AVOID SULFATES & PARABENS:

● HAIR LOSS ● HAIR FALL ● THINNING
Sulfates are bad for your health, your hair & your scalp and increase the chance of hair loss, hair fall and thinning by 8x.
See the healthier alternative we use for a rich, creamy lather:
read more
EARTH-FRIENDLY PACKAGING. VEGAN. GLUTEN-FREE. SULFATE & PARABEN-FREE & CRUELTY-FREE.

Hair care made with KERAVIS PE, a plant-based Keratin that adds strength, body and shine.
The bad list: ingredients we'll never use
INGREDIENTS REALLY MATTER.

Living clean isn't just a healthier way of life, it's the foundation for great looking, healthy hair and glowing skin.
Natural, plant-based ingredient technology can give you incredibly amazing results and the hair you've dreamed of.

read more

what they're saying about us:

PRODUCTS MADE FOR YOU, BY WOMEN WHO CARE.
  • Clean, natural ingredients. Marine collagen, fruit enzymes, hyaluronic acid, and coconut & jojoba oils to create luxurious, rich lathering shampoos, healing, hydrating conditioners and naturally powerful styling products.
  • Paraben-free styling. Lightweight, powerful styling products made with Keravis PE to strengthen, hydrate, add shine and eliminate frizz.
  • Organic, plant-based skin care (seasonal). With natural ingredients like lemon and papaya to naturally brighten and tone, and Hyaluronic acid to hydrate and plump.

A MUST TRY!

I've been using the Pure Shampoo and Beautiful Leave In and my hair has been totally transformed! it's soft and shiny and looks so healthy. So happy I decided to try these products!

- Nancy C., Charlotte NC

JUST WOW...

I love that these products are so good and that the brand cares about using clean ingredients. I use Perfect and Unbreakable and honestly my hair has never looked or felt better.

- Nicola R., Atlanta GA

Love My Waves!

I love the way my waves come out when I use Beachy, my hair feels great. It's super soft, manageable and no frizz! It smells nice too. I recommend this brand to all my friends!

- Ryann B., Los Angeles CA

Soft, Silky Hair

Using this elixir has completely changed my hair texture. It leaves my hair soft and smooth and it feels so much healthier. I've tried many other leave-ins but none even come close.

- Marisa L., NYC

These products are life-changing!

Sometimes it's hard to switch hair products, but I finally listened to my hairdresser and started using smooth and sleek. I feel the difference in my texture as soon as I rinse in the shower and I see such a huge difference when I'm styling too. Absolutely amazing!

- Michele G., Long Island NY

BYE, BYE DRY

My air always feels coarse and dry from color and the dry heat and hard water where I live, but since I started using Dreamy conditoning wash my hair feels super soft and shiny. I even used it on my skin and to shave too. LOVE it.

- Robin A., Phoenix AZ